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De Dutch Pannekoek House
How can De Dutch rejuvenate their brand?
De Dutch is an incredible breakfast and lunch restaurant that can make all of your wildest pancake dreams come true. Well, actually all of your wildest "pannekoek" dreams. This brand had such a rich history that I felt could be showcased in a refreshed way that felt approachable and modern in order to capture a new generation of pannekoek lovers.
Branding | Art Direction | Illustration | Design | Typography
Done while at Saint Bernadine
This illustration style was hand-crafted to bring a modern yet personal twist to De Dutch's history in a loose playful way.
In order to roll out this brand refresh, I designed a whole set of new collateral such as menus, feature sheets, BOGO vouchers, and more.
De Dutch? De Digital.
When a friend's birthday comes up, I've taken to making a custom card for them, so I was honoured when De Dutch asked me to do the same.
